Michael Houlihan and Bonnie Harvey are the founders of Barefoot Cellars – America’s #1 wine brand but what makes their story so fascinating is they never set out to build a wine brand – their goal was to help a friend recover a debt and be on their way in 3-4 years.
Their journey is chronicled in a fabulous book they’ve written called The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand. I couldn’t put the book down. It is both amusing and incredibly insightful and I have recommended it to anyone and everyone who has any interest whatsoever in the trials, tribulations and exhilaration associated with building a business.
My guess is this podcast audience is primarily accountants in public practice and most of the interviews I do would not be of great interest to their clients but this one would. In fact it might be a good idea to get a few clients together, play the interview and have a conversation about the challenges (and their solutions) associated with building a business.
- How to use worthy cause marketing to create a multi-million dollar business with no advertising in a very crowded and somewhat crowded market.
- Lessons in leadership especially building trust with and empowering your team
- Listening to your customers and applying what they tell you
- The importance of building strong alliances
- The power of focus
- How to organize a business into two divisions
And a final word from Principa
The Barefoot journey is a fantastic example of what can be achieved with grit and determination. It also shows how a good business model is more important than having a lot of cash to get a business up and running. Michael and Bonnie had an extraordinarily clear focus on what their value proposition to what customer segment they were targeting. As it happened this was largely uncontested space – we call it the White Space and this is what Principa’s Principa’s Practice Innovation Workshop will help you discover.