Ric Payne, My Practice Mentor Podcast Host
005: Ron Baker on Value Pricing

005: Ron Baker on Value Pricing

Ron Baker started his accounting career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco.  Today, he is the founder of the VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world.

Ron is the author of the best-selling marketing book ever written specifically for the professions,Professional’s Guide to Value Pricing, Sixth Edition, published by CCH (out of print). His book,The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley & Sons, Inc., and was the 2003 Book of the Year on SmartPros.com and is in its sixth printing.

His Intellectual Capitalism Series (John Wiley & Sons, Inc.) consists of three books so far: Pricing on Purpose: Creating and Capturing Value, published in February 2006; Measure What Matters to Customers: Using Key Predictive Indicators, released September 20, 2006; Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth, published in November 2007; and his latest book published in December 2010, Implementing Value Pricing: A Radical Business Model for Professional Firms.

His mission:  “To, once and for all, bury the billable hour in the CPA profession”





Link to a Day With The Disrupters

Ron did three masterful presentations at a conference we both spoke at in Las Vegas appropriately called A Day With The Disrupters. Click here to visit the portal that contains all the presentations together with a raft of supplementary resources to help you implement the ideas we shared. This is a $725 resource but it you use RONB as your promo code at checkout your special price will be $US297 and, of course, for your peace of mind if you are not delighted with the content, let us know within 30 days and you’ll get a full refund and you can keep whatever resources you have downloaded.

A final word from our sponsor

One of the various possibilities for redesigning your business model is to start with your pricing model.  The flow-on effect of implementing value pricing is enormous and, as Ron has so elegantly explained in his writing and presentations, requires a new business model built not on an activity-centric organization but one based on customer value centricity. How you can design a firm with this focus is a major take-away from Principa’s Practice Innovation Workshop soon to be held in a place near you.