Ron Baker started his accounting career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco. Today, he is the founder of the VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world.
Ron is the author of the best-selling marketing book ever written specifically for the professions,Professional’s Guide to Value Pricing, Sixth Edition, published by CCH (out of print). His book,The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley & Sons, Inc., and was the 2003 Book of the Year on SmartPros.com and is in its sixth printing.
His Intellectual Capitalism Series (John Wiley & Sons, Inc.) consists of three books so far: Pricing on Purpose: Creating and Capturing Value, published in February 2006; Measure What Matters to Customers: Using Key Predictive Indicators, released September 20, 2006; Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth, published in November 2007; and his latest book published in December 2010, Implementing Value Pricing: A Radical Business Model for Professional Firms.
His mission: “To, once and for all, bury the billable hour in the CPA profession”
Link to a Day With The Disrupters
Ron did three masterful presentations at a conference we both spoke at in Las Vegas appropriately called A Day With The Disrupters. Click here to visit the portal that contains all the presentations together with a raft of supplementary resources to help you implement the ideas we shared. This is a $725 resource but it you use RONB as your promo code at checkout your special price will be $US297 and, of course, for your peace of mind if you are not delighted with the content, let us know within 30 days and you’ll get a full refund and you can keep whatever resources you have downloaded.
A final word from our sponsor
One of the various possibilities for redesigning your business model is to start with your pricing model. The flow-on effect of implementing value pricing is enormous and, as Ron has so elegantly explained in his writing and presentations, requires a new business model built not on an activity-centric organization but one based on customer value centricity. How you can design a firm with this focus is a major take-away from Principa’s Practice Innovation Workshop soon to be held in a place near you.